Ask people what they kept from a gift and the answer is often the card. Ask what most gift sites do with the card and the answer is a 200-character textarea on the last checkout step, printed on thermal paper.
What we do instead
- The note is written on card stock, in a typeface that matches the gift, and folded into the box.
- You see a preview of the note before you order, like everything else.
- The packing slip carries no price, so the note is the first thing they read.
- If you'd rather not write one, a digital reveal link lets them open the gift early and read your message on a page of its own.
None of this is complicated. It just has to be designed on purpose, the same way the gift is.